How I initiated a UX Practice at a Fortune 100 Company, teaching the principles of user centric design, and putting the right tools in place to succeed
Case Studies
Designing AIG’s transformation
Designing Through ChangeA sometimes dramatic 4.5 year journey that began when AIG was the 10th largest company in the world. We ran a fast paced full-service creative shop for global clients, using global teams, all while reinventing ourselves through design, brand, and internal transformation As Associate Director of Creative Services, I managed a team of […]
Bayer Diabetes Care Contour USB / Glucofacts Pro
Desktop Application DesignDesigning and developing a medical application requires a different level of attention to detail. It’s a healthcare device, and so needs to be approved by the FDA. Plus, it needs to do what it claims to do! UX/UI design of Bayer’s (now Ascensia) Contour USB / Glucofacts Deluxe I came into this project a month […]
The making of a Nielsen Norman top 10 Intranet
The making of a Nielsen Norman top 10 Intranet AIG Case Study — What does it take to be selected for inclusion in the Nielsen Norman Groups “Best of” annual best of review? AIG Contact was designed to enable the following core functionalities:Employees must be able to access global, local area, and divisional (business unit) communicationsThe […]
FCBi
Agency life Working as the creative director on the MetLife account, I pitched the idea of self-service portals with cross-sell opportunities. The client loved the idea, and I spent the next 3 years designing experiences for plan participants self-service, plan sponsor management, and onboarding, agent-facing case-management, and medical service providers. You can read more about […]
Maveric Interactive
The Maveric work represents largely direct-to-corp projects, while also assisting agencies with concepts and interactive design. Johnson & Johnson • Merck: their flagship site “the Digest” as well as product sites and banner campaigns for Pepcid AC, Motrin, Mylanta, Mylicon, etc. A 401(k) client & participant extranet for Morgan Stanley Dean Witter. A flagship website for the University […]
Hearst New Media & Technology
1995-1998 — Hearst Publishing’s first foray into online publishing was HomeArts.com, a single platform that included online adaptations of their primary magazines such as Redbook, Popular Mechanics, House Beautiful, Country Living, and a host of others. Originally launched with a design provided by an outside firm, we quickly outgrew it, and when I was made […]
MetLife’s Award-Winning Service Portals
All of the work I did for MetLife was done while I was Foote Cone, aka Foote Cone & Belding, aka FCB within their new digital/direct foray called FCBi. It was a big account for us, and although we did a lot of hard work, it was worth it because the things we were building […]
NYMA Re-Branding, Digital & Print
Maveric Case Study — This project for the New York Military Academy included logo, messaging and identity development, website, including site architecture, content development, coding, flash programming, dvd, print, and out-of-home creative ranging from bumper-stickers and bus tails to full on billboards (those files were huge). The print work included hi-rez retouching, a clean, vector and […]