
All of the work I did for MetLife was done while I was Foote Cone, aka Foote Cone & Belding, aka FCB within their new digital/direct foray called FCBi. It was a big account for us, and although we did a lot of hard work, it was worth it because the things we were building were cool, the tools we were building them with were cool, and most importantly, the clients didn't get in our way, and liked what we gave them. And what we gave them, in addition to lots of flash banners and other marketing bits, were their first transactional portals.
These portals were conceived, designed and developed by me and my team at FCBi. Collectively, we defined, designed, and developed front end code. As head imagineer (I was the creative director on the project), I was responsible for the conceptual direction we took, and led a team of designers through the initial prototyping which enabled us to win the pitch. We then continued to evolve the visual direction and functional capabilities while our IAs wire-framed every page and interaction. Finally, our front end team built out the display layer. Through all of this, we conducted regular and rigorous research & testing with audiences in New York, Chicago , and Atlanta, in collaboration with clients, designers, and marketers, to ensure we stayed on point and were addressing customer’s real world needs.
The Results Were Good!
MetLife’s “MetLink” Employee Portal Wins Standard of Excellence Award from Web Marketing Association
MetLife’s Customers Benefit From Portal’s Upgrade

My Benefits home-screen. Plan participant view.


