About Me

I’m an Experience Designer living in the lower Hudson Valley in New York, about one hour north of Manhattan. I am running the experience design group at Ascensia Diabetes Care. We are a deeply process-driven design team fully comitted to end-to-end compliance with international standards developed to maximise the quality and effectiveness of UX research and design for medical device manufacture. In practice, this means that we are highly research driven, & while we generate as many or more “great ideas” and intuition driven solutions as less rigorous methods, we make sure we verify EVERYTHING with real world users through each phase of design, concluding with formal summative testing rigorous enough to prove to medical regulatory bodies that our physical and digital products are safe and effective.

Prior to this I was Corporate Vice President of UX strategy and Design at New York Life Insurance in New York City, where I oversaw the redesigns of the flagship consumer site and the employee facing collaborative intranet. Prior to that, I held positions as Associate Director of Creative Services at AIG helping to run their internal design and development studio, UX, UI and Visual design consultant for Bayer Diabetes Care, Associate Creative Director for FCB, and directing design for Hearst Publishing‘s digital magazines.

My background began in Graphic Design and Visual Storytelling, and my skills have grown to encompass Brand Experience, User Experience, Usability, Engagement Strategy and Digital Marketing. I have used those skills in leading teams to deliver well researched, elegantly designed, highly engaging, and award-winning online experiences to world-class global brands.