EXPERIENCE STRATEGY & DESIGN
I'm a hands-on process leader, and a multi-disciplined visual and experience designer.
Ascensia Diabetes Care
After the 10 years since I designed GlucoFacts Deluxe, it was a great honor to be invited back to lead the Human Factors / Experience Design program at Ascensia Diabetes Care. Following rigorous design practices mandated for medical device design, we operate in a continuous cycle of research, analysis, iterative design prototyping, user story authoring, agile development, and testing. Our work leads and guides the development of Apps, BG meters, wearable CGM devices, and instructions for use, and we develop and execute the Formative and Summative testing required by regulatory agencies to demonstrate identification and controls for risks of harm to the user.
Team Type 2 was a pitch for an innovation contest sponsored by Ascensia Diabetes care. I didn't win, but they hired me to lead and build out their experience practice. The TT2 concept is a data connected, behavioral optimization app, conceived of, designed and prototyped single handedly. No other designers were harmed in the making of this concept.
New York Life Insurance
What if you were invited to lead User Experience Strategy & Design for a ground-up redesign of a flagship website, continue your corporate intranet Design Thinking on an even more expansive platform, work with some of the most innovative web design shops on the planet, and instill UX & UCD principles into the culture and HR Transformation of a Fortune 100 company? If you are like me, you probably said yes to that opportunity.
Designing through change, as AIG stumbled and then rebuilt itself, was a great experience in retrospect, but at the time, it had many moments of high stress, to say the least. I was working globally as Associate Director - Creative Services Manager for the in-house agency of this then Fortune 10, now Fortune 55 company, doing digital damage control, conducting business as usual, transforming HR, and designing Contact, a NN/g award winning intranet
Bayer Diabetes Care
Doing app design for Glucofacts for Bayer Diabetes Care, a desktop app that paired with Bayer's Contour family of Blood Glucose meters, was a consulting gig that let me use all my hands-on skills, from logos to information display design, while developing the user-journeys and interactions necessary for this desktop application to pass FDA regulatory assessment and win a Silver from the MDEA
Based on the interactive design & development I had done up till then, FCBi — a joint venture between Direct and Interactive — brought me on as an Associate Creative Director to lead an early departure for the agency into transactional experience marketing for MetLife, successfully going up against Sapient for ownership of the experience design part of the account. The creative freedom they gave me (and my talented team) resulted in MetLife's award winning and long lived MyBenefits/MetLink portals. I also provided creative direction and hands on design for the United States Postal Service and AT&T Business accounts, as well as numerous pitches for AT&T Wireless, JiffyLube and more.