Designing Through ChangeA sometimes dramatic 4.5 year journey that began when AIG was the 10th largest company in the world. We ran a fast paced full-service creative shop for global clients, using global teams, all while reinventing ourselves through design, brand, and internal transformation As Associate Director of Creative Services, I managed a team of […]
UX Design
Bayer Diabetes Care Contour USB / Glucofacts Pro
Desktop Application DesignDesigning and developing a medical application requires a different level of attention to detail. It’s a healthcare device, and so needs to be approved by the FDA. Plus, it needs to do what it claims to do! UX/UI design of Bayer’s (now Ascensia) Contour USB / Glucofacts Deluxe I came into this project a month […]
Hearst New Media & Technology
1995-1998 — Hearst Publishing’s first foray into online publishing was HomeArts.com, a single platform that included online adaptations of their primary magazines such as Redbook, Popular Mechanics, House Beautiful, Country Living, and a host of others. Originally launched with a design provided by an outside firm, we quickly outgrew it, and when I was made […]
A progressive insurance application form
AIG Case Study —Design prototype for an application process for an insurance product Client: AIG subsidiary Matrix Direct
NYMA Re-Branding, Digital & Print
Maveric Case Study — This project for the New York Military Academy included logo, messaging and identity development, website, including site architecture, content development, coding, flash programming, dvd, print, and out-of-home creative ranging from bumper-stickers and bus tails to full on billboards (those files were huge). The print work included hi-rez retouching, a clean, vector and […]