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Bryce Lee

UX strategist and designer

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User Testing

Designing AIG’s transformation

Designing Through ChangeA sometimes dramatic 4.5 year journey that began when AIG was the 10th largest company in the world. We ran a fast paced full-service creative shop for global clients, using global teams, all while reinventing ourselves through design, brand, and internal transformation As Associate Director of Creative Services, I managed a team of […]

Bayer Diabetes Care Contour USB / Glucofacts Pro

Desktop Application DesignDesigning and developing a medical application requires a different level of attention to detail. It’s a healthcare device, and so needs to be approved by the FDA. Plus, it needs to do what it claims to do!  UX/UI design of Bayer’s (now Ascensia) Contour USB / Glucofacts Deluxe I came into this project a month […]

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