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Bryce Lee

UX strategist and designer

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Finding the brand message

2004-2007

— It’s a local story.

A tale of Two Schools in one small town. One, the New York Military Academy, alma mater of such luminaries as Robert Benmoche, Fairliegh Dickenson, Donald Trump, and Stephen Sondheim. The other the labor of love of the man largely responsible for the environmental movement in the United States, Steven Duggan, founder of the NRDC which drew Ernest Hemingway to send his son there. Two very different places, who called on me to give their brands a voice and refine their aging logos.

NYMA: “Set Apart for Excellence”

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The Storm King School: “A Tradition of Education in the Hudson Valley”

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